News & Insights

Textile Traceability Platforms Are Booming Ahead of EU's 2026 Deadline. Most Brands Still Aren't Ready.

The EU's Digital Product Passport mandate takes effect in 2026, and most apparel brands can't meet it. Oritain, FibreTrace, and TextileGenesis are seeing triple-digit contract growth as brands race to implement traceability systems, but blockchain records alone won't prevent supply chain fraud, and integration costs typically run 2-3x the platform fee.